<div class="content-intro"><p>Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.</p> <p>We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.</p></div><p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Position Overview</span></span></strong><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><span data-contrast="auto">We are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Education Division. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}">&nbsp;</span></p> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Key Responsibilities</span></span><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></strong></p> <p><span data-contrast="auto">Campaign Strategy &amp; Planning</span><span data-ccp-props="{&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:100}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Execution &amp; Project Management</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Performance &amp; Optimization</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Monitor and analyze campaign performance using marketing analytics tools and dashboards.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Collaboration &amp; Communication</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Competencies</span></span><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></strong></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="9" data-aria-level="1"><strong><span data-contrast="auto">Strategic Execution: </span></strong><span data-contrast="auto">Able to translate business objectives into measurable marketing campaigns. Balances creative concepts with analytical rigor to ensure campaigns ladder up to pipeline, revenue, and brand goals. Demonstrates a strong understanding of audience segmentation and funnel dynamics.</span><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:100}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="10" data-aria-level="1"><strong><span data-contrast="auto">Analytical Decision-Making:</span></strong><span data-contrast="auto"> Comfortable interpreting campaign data to identify patterns, draw insights, and recommend next steps. Skilled at using experimentation frameworks (A/B, multivariate, incrementality) to validate hypotheses and continuously improve performance.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="11" data-aria-level="1"><strong><span data-contrast="auto">Operational Excellence: </span></strong><span data-contrast="auto">Drives campaigns from ideation through post-mortem with exceptional organization and attention to detail. Anticipates dependencies across channels, timelines, and stakeholders; maintains clear documentation and repeatable processes for scale.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="12" data-aria-level="1"><strong><span data-contrast="auto">Communication and Collaboration:</span></strong><span data-contrast="auto"> Communicates campaign goals, insights, and results clearly across marketing, sales, product, and leadership teams. Skilled in vendor and stakeholder management, ensuring alignment on deliverables, expectations, and optimization decisions.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="13" data-aria-level="1"><strong><span data-contrast="auto">Agility and Growth Mindset: </span></strong><span data-contrast="auto">Thrives in dynamic environments. Rapidly adapts to performance trends, feedback, or market changes while maintaining focus on long-term objectives. Demonstrates curiosity and continuous learning in new platforms, tools, and testing methods.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;•&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="14" data-aria-level="1"><strong><span data-contrast="auto">Creative and Brand Stewardship:</span></strong><span data-contrast="auto"> Shows strong creative judgment and an eye for brand consistency across channels. Partners effectively with content and design teams to ensure messaging and visuals drive engagement while staying true to the company’s identity.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Qualifications &amp; Experience</span></span><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:120}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Required Qualifications</span></strong><span data-ccp-props="{&quot;335559685&quot;:0,&quot;335559739&quot;:100}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{&quo