<p><strong>The Role..</strong></p>
<p>The Global Brand Relations Director will own and grow Soho House's relationships with its most valuable global brand partners, driving significant commercial revenue across private hire, bedrooms, travel, memberships, brand-owned experiences and events.</p>
<p>This role will serve as the senior global lead for the company's top-spending corporate accounts, creating a world-class client experience while identifying new opportunities to deepen engagement and unlock revenue growth. The successful candidate will combine strong commercial instincts, unbeatable sales acumen, global relationship management expertise, and a deep understanding of culture, hospitality, luxury, and the way large-scale global brands work internally.</p>
<p><strong>Main Duties...</strong></p>
<p><strong>Global Brand Partnership Leadership</strong></p>
<ul>
<li>Act as the senior global relationship lead for Soho House's top 50 highest-spending corporate partners.</li>
<li>Develop and execute strategic growth plans for each account to increase annual spend and partnership value.</li>
<li>Build trusted relationships with senior decision-makers across marketing, partnerships, events, communications, talent, and executive leadership teams.</li>
<li>Ensure Soho House remains the preferred hospitality, travel, events, and membership partner for key global brands.</li>
<li>Identify opportunities to expand partnerships across multiple Soho House business lines and regions.</li>
<li>Create bespoke partnership solutions that deliver mutual commercial and brand value.</li>
</ul>
<p><strong>Revenue Growth & Commercial Performance</strong></p>
<ul>
<li>Own revenue targets across the global corporate partnerships portfolio.</li>
<li>Deliver a minimum 30% year-on-year growth in spend from top 50 brand partners.</li>
<li>Proactively identify and convert new revenue opportunities across:
<ul>
<li>Private hire and events</li>
<li>Bedrooms and group bookings</li>
</ul>
</li>
<li>Lead negotiations on high-value commercial agreements and long-term corporate partnership contracts.</li>
<li>Develop pipeline visibility and forecasting across all major accounts.</li>
</ul>
<p><strong>Cross-Functional Leadership</strong></p>
<ul>
<li>Partner closely with regional sales teams, private hire leaders, membership teams, operations leaders, and marketing partnerships teams.</li>
<li>Ensure alignment between global commercial priorities and local execution.</li>
<li>Create a consistent approach to managing strategic accounts across all regions.</li>
<li>Act as the central point of coordination for major global brand opportunities to drive towards ‘corporate partnerships’ with brands.</li>
<li>Drive collaboration between teams to maximise commercial outcomes and client satisfaction.</li>
</ul>
<p><strong>Global Systems, Reporting & Performance Management</strong></p>
<ul>
<li>Partner with Digital, Finance, Commercial, and Operations teams to create a global framework for tracking brand activity and spend.</li>
<li>Develop dashboards and reporting tools to monitor performance across all Houses globally.</li>
<li>Establish clear KPIs for account growth, retention, client engagement, and revenue generation.</li>
<li>Provide regular (weekly) reporting and insights to executive leadership.</li>
<li>Use data and client insights to inform growth strategies and resource allocation.</li>
</ul>
<p><strong>Client Experience & Service Excellence</strong></p>
<ul>
<li>Champion a best-in-class global client experience across every touchpoint.</li>
<li>Work closely with House General Managers, events teams and operational teams to ensure exceptional delivery of events and experiences for brands.</li>
<li>Ensure consistency of service standards across all locations.</li>
<li>Act as an escalation point for key partner relationships.</li>
<li>Continuously gather feedback and identify opportunities to improve the partner experience.</li>
</ul>
<p><strong>Executive Stakeholder Management</strong></p>
<ul>
<li>Build meaningful relationships between Soho House leadership and senior executives within partner organisations.</li>
<li>Facilitate introductions, networking opportunities, and strategic engagements.</li>
<li>Coordinate executive-level meetings, events, and relationship-building initiatives.</li>
<li>Create opportunities that strengthen long-term strategic corporate partnerships and increase commercial value.</li>
<li>Partner closely with the Global Revenue and Bedroom Director on key initiatives</li>
</ul>
<p><strong>Strategic Development</strong></p>
<ul>
<li>Identify emerging industries, sectors, and brands that align with Soho House's cultural positioning.</li>
<li>Evaluate new partnership models and revenue streams.</li>
<li>Stay ahead of trends in hospitality, luxury, culture, entertainment, experiential marketing, and brand engagement.</li>
<li>Establish Soho House as one of the world's most sought-after hospitality and cultural partners for global brands.</li>
</ul>
<p><span style="text-decoration: underline;"><strong>Must Haves</strong></span></p>
<p><strong>Global Brand Relationships</strong></p>
<ul>
<li>Extensive experience managing global strategic accounts and multinational corporate brand partnerships.</li>
<li>Existing network of senior contacts across global brands, agencies, luxury, fashion, beauty, technology, entertainment, automotive, finance, and consumer sectors.</li>
<li>Proven ability to build and maintain relationships with C-suite and senior marketing decision-makers internationally.</li>
</ul>
<p><strong>Commercial Leadership & Sales Excellence</strong></p>
<ul>
<li>Proven history of generating significant commercial revenue and exceeding ambitious sales targets.</li>
<li>Experience owning and growing a high-value client portfolio.</li>
<li>Strong negotiation and deal-making capabilities.</li>
<li>Experience managing large budgets, revenue forecasts, and commercial performance metrics.</li>
</ul>
<p><strong>Entrepreneurial Mindset</strong></p>
<ul>
<li>Demonstrated ability to build, scale, and grow a business function, vertical, or client portfolio.</li>
<li>Comfortable operating in a fast-moving, entrepreneurial environment.</li>
<li>Ability to identify untapped opportunities and convert them into scalable revenue streams.</li>
<li>Strategic thinker with a hands-on approach to execution.</li>
<li>Strong sense of ownership, accountability, and commercial ambition.</li>
<li>Understand instinctively Soho House and its brand value and unique ability to partner on a global scale with some of the world’s most premium brands.</li>
<li>Deep appreciation of the Soho House brand DNA, member experience, and cultural positioning.</li>
</ul>
<p><strong>Experience Required</strong></p>
<ul>
<li>10+ years in corporate brand relations, luxury hospitality, experiential marketing, media, entertainment, lifestyle, or adjacent industries.</li>
<li>Experience working with premium, luxury, or membership-based brands.</li>
<li>International business development experience across North America, Europe, the Middle East, and Asia-Pacific.</li>
<li>Existing high level executive network within creative industries, entertainment, fashion, technology, media, and luxury sectors.</li>
<li>Experience working directly with founders, executive leadership teams, and boards.</li>
<li>Strong understanding of the intersection between hospitality, culture, community, and commerce.</li>
</ul>
<p></p>
<div>
<p><strong>Benefits…</strong></p>
<p>Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.</p>
<ul>
<li>Annual Every House Membership</li>
<li>50% off Food & Drink, 7 days a week</li>
<li>Staff Room Rates</li>
<li>Private Health and Dental Care</li>
<li>Weekly Pay</li>
<li>Life Assurance</li>
<li>Up to 50% Staff Discount on Cowshed & Soho Home</li>
<li>In Office Dog Policy on Fridays</li>
<li>Season Ticket Loan</li>
<li>Christmas Office Closure</li>
<li>In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.</li>
<li>Free Counselling Sessions</li>
<li>Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.</li>
<li>Continuous training to develop yourself personally and professionally</li>
<li>Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more</li>
<li>Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.</li>
</ul>
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